Earth Day (April 22nd) is a prime opportunity to showcase your knowledge of sustainable real estate. Millennials, the largest buyer group, crave energy-efficient homes. Equip yourself to serve them!

Become an Energy Efficiency Expert:

FHA 203K & Energy Efficient Mortgages: Learn how to finance eco-friendly upgrades that save buyers money. Register here:


NAR Green Designation: Gain expertise in sustainable features that boost property value and attract eco-conscious buyers. Learn more:

Stand out as a Green Leader:

  • Educate clients on features like Energy Star appliances and smart thermostats.
  • Help sellers highlight eco-friendly aspects of their property during marketing.

Become an Earth Day champion and a valuable resource for your clients by obtaining the Green Designation April 23 & 24th in Covington! Register here:

Together, let's build a greener future for real estate!

The Hero's Journey in Your Real Estate Business: Using StoryBrand for Success

Have you ever heard of the Storybrand Framework? Developed by Donald Miller StoryBrand (, it's a powerful marketing approach that can transform how you connect with clients.

Here's the magic: it positions your clients as the hero of their real estate journey, and you, the agent, as their trusted guide.

The Framework:

Imagine a captivating story with these elements:

  • Hero: Your ideal client (buyer or seller)
  • Problem: Their desire or need to move (e.g., outgrown starter home, downsizing)
  • Guide: You, the real estate agent!
  • Plan: The steps you take to help them achieve their goal (finding their dream home, getting top dollar for their property)
  • Call to Action: Contacting you for a consultation or listing their home
  • Stakes: Success (owning their dream home, selling quickly and smoothly) or failure (staying stuck, missing out on opportunities)

Applying Storybrand:

This framework can be applied across all your marketing efforts:

  • Real Estate Marketing: Craft compelling narratives that resonate with your ideal client's struggles and aspirations.
  • Homepage: Showcase yourself as the guide who simplifies the complex world of real estate.
  • Marketing Communications: Develop campaigns that speak directly to your client's needs.

By weaving a clear, relatable story, you'll attract clients, build trust, and ultimately, guide them towards a successful real estate experience.

Remember, your clients are the heroes. You hold the map to their success.

Want to learn more? Check out these resources to delve deeper into Storybrand:

Stay Compliant, Get Seen: Maximize Your Listings with Moxi's Sharing Power!

We're thrilled to announce a powerful feature within our Moxiworks platform that empowers us, as brokerage administrators, to share your listings on our social media page, giving you a wider audience, boosting your exposure and driving more leads your way!

But before we dive into the details, let's take a moment to emphasize the importance of compliance when adding listings to your MLS. Ensuring accurate and complete information is not just a professional obligation, it's also crucial for maximizing your listings' potential. Inaccurate or incomplete information can lead to delays, frustration, and ultimately, missed opportunities.

Now, onto the exciting part! With Moxi's sharing feature, we can amplify the reach of your compliant listings by strategically sharing them on our social media pages with:

  • Potential buyers: This opens up your listings to a wider pool of interested individuals, increasing the chances of finding the perfect match.
  • Other agents within our brokerage: This fosters collaboration and allows colleagues to identify potential matches for their clients, expanding your network and generating valuable referrals.

This innovative feature rewards your commitment to compliance by giving your listings the visibility they deserve. By ensuring your listings are accurate, complete, and up-to-date, you unlock the full potential of Moxi's sharing capabilities and position yourself for success in today's competitive market.

Here's how you can take advantage of this exciting opportunity:

  1. Double-check your listings: Ensure all information is accurate, complete, and up-to-date.
  2. Stay active in Moxiworks: Make sure your headshot is current and engage with the platform's features.
  3. Communicate with your Moxi administrator (Adam Cooper): Discuss your marketing goals and explore how listing sharing can benefit your specific needs.

Remember, compliance is key, and Moxi's sharing power is the amplifier! By working together, we can ensure your listings shine, attract the right audience, and ultimately help you achieve your real estate goals. Let's leverage this powerful tool and dominate the market, together!


What's Your Intent? Is Your Business Transactional or Relational?

Let's face it, folks. The word "hustle" gets tossed around in real estate like confetti at a closing party. But honestly, does it sit right with you? Does it capture the essence of what we do? I'm talking about building trust, navigating life-changing decisions, and forging connections that last long after the keys are handed over.

The Oxford Dictionary defines "hustle" as a scramble, a beg, a forced push. Does that sound like the foundation of a thriving relationship? Does it inspire confidence in a client who's entrusting their biggest asset to you? I doubt it.

Here's the thing: real estate is about relationships. It's about understanding needs, exceeding expectations, and becoming a trusted advisor in someone's journey. It's about building a network of happy clients who sing your praises, not just a stack of closing papers.

So, I challenge you: choose your intent. Are you a transaction machine, churning through deals like a conveyor belt? Or are you a relational rockstar, building bridges of trust and empathy?

The choice is yours. And your personal brand, your reputation, will shout the answer from the rooftops.

Let's focus on the warmth, the genuine connections, the 5-star service that makes real estate what it truly is: a human-to-human experience. Let's shake off the hustle and embrace the relationship. Because in the end, that's the only way to build a business that truly thrives.

Now, go forth and be the relational rockstar you were born to be!

Marketing Relationshional Article